What is nation branding

Nation branding is a strategy used to positively influence others’ perceptions of Chile. Specific attributes of the country are highlighted, thereby increasing the likelihood of attracting talent, exports, foreign investment and tourism.

This is essential in today’s highly competitive world, in which a unique and competitive country identity must be built and strengthened. This identity must portray Chile as an attractive destination in all areas.Thus, it is important to note that Brand Chile is much more than a graphic design. It is a symbol of what we are. As such, building Brand Chile is a collective challenge. It is a task that calls for all the riches and diversity that is Chile to be combined into a symbol that communicates to the world the vitality of an entire country, thereby opening up a path for more and better opportunities.

A positive image is a huge asset because it helps to generate jobs, increase exports, attract foreign investment, promote interest in tourism and, boost the country’s political and cultural influence.

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Brand Chile

Chile in its entirety is reflected in its country brand. It embraces absolutely everything that exists within our boundaries and which fills us with pride.

Furthermore, we Chileans are most definitely an important part of what this country projects. Everything that reflects our identity as a country is represented by Brand Chile, which is based on 3 pillars

PILLARS

A land of geographic extremes

We have a very diverse geography, including the driest desert on the planet and glaciers that are thousands of years old, a great expanse of ocean with its long coastline and extraordinary islands, lush fields and the Andes mountain range, the spine that unites this land.

PILLARS

A country dedicated to progress

We Chileans persevere and are committed to progress. We constantly seek new ways of advancing, innovating and developing. This is translated into our goods and services, which are known throughout the world for their high level of excellence. It is reflected in what we have accomplished with our cities, which become more interconnected as they grow, improving the quality of life for their inhabitants.

PILLARS

A country with whom reliable links can be established

Today we have a reputation as a trustworthy partner. Chile is wellintegrated at the international level, having created open and dynamic networks admired for their stability and dependability at critical moments.

Diversity, tradition, progress and trustworthiness. This is our Brand Chile. Building this brand is a collective challenge. It is a task that calls for all the riches and diversity that is Chile to be combined into a symbol that communicates to the world the vitality of an entire country, thereby opening up a path for more and better opportunities.