Showcasing the best of what Chile has to offer and inviting the Chilean people to become active ambassadors means first addressing a challenge: getting to know more about our country’s attributes and talents and appreciating our diverse geography so that we can feel proud of them.
The “Chile Que te Quiero” project begins with a tour of Chile, alongside representatives of the Chilean population, with the purpose of identifying local landmarks, which will later be subject to popular vote to define the most iconic.