With shipments worth over US$21 billion in 2022, the food sector is Chile’s second-largest exporter after mining, with products such as wine, fruit, and meat globally recognized for their quality and origin. As such, it is a sector that undoubtedly contributes day after day to positioning our country’s image.
In this context, Fundación Imagen de Chile met with Chile’s Food Export Council to discuss specific actions that could be implemented in order to coordinate efforts to boost the positioning of Chilean products on international markets.
“We are all responsible for building Chile’s image together. Today, Chilean products are globally recognized for their quality and diversity, so we think it’s key to take concrete steps and work together to attain a positive country image,” said Fundación Imagen de Chile’s Executive Director, Rossana Dresdner. “As food is currently one of Chile’s largest export industries, it is important to incorporate this sector in the work that we’re doing,” she added.
Meanwhile, the President of the Chilean Fruit Exporters Association (ASOEX), Iván Marambio, valued the initiative and coincided that cooperation and coordination are key factors to build a representative country image. “It was a really positive meeting, because both the Food Export Council and ASOEX believe that we should work together to build Chile’s image in order to promote a unified vision that reflects the characteristics that identify us and promote them in international markets,” he said.
As such, one of the main decisions made at the meeting was to sign an agreement to improve coordination of these joint efforts.
The meeting was attended by Rossana Dresdner, Executive Director of Fundación Imagen de Chile; Claudio Cilveti, President of the Food Export Council and Managing Director of Wines of Chile, together with representatives of member associations such as Iván Marambio (President of ASOEX); Ignacio Caballero (ASOEX Marketing Director); Melanie Whatmore (Salmón de Chile Brand Manager); Angélica Valenzuela (Commercial Director of Wines of Chile); Guillermo Iturrieta (President of Exporlac); Juan Carlos Domínguez (President of ChileCarne); Pía Barros (ChileCarne Studies and Marketing Manager); and Héctor Bacigalupo (Managing Director of Sonapesca).
