Imagen de Chile, country brand agency
We manage Chile’s country brand, contributing to positively position Chile abroad, to create more opportunities that help improve the quality of life of the Chilean people.
A positive country image helps create opportunities for its inhabitants, thereby improving their quality of life.
As the country brand agency for the Marca Chile brand, Imagen de Chile’s mission is to promote Chile’s image worldwide, increasing its awareness, reputation and preference in the international market.
The Marca Chile brand showcases our country through the talent of Chileans and their contributions in terms of quality of life, sustainability and caring for local and global communities, inviting us all to create a better future together.
Mission
Our mission is to promote Chile’s image around the world and to improve its competitiveness through our management of the country brand.
Vision
Our goal is to contribute to the development of opportunities for Chile and Chileans, boosting our international recognition and reputation.
OUR VALUES
Pursuit of Excellence
We are driven by quality. We want all of the initiatives we implement to improve over time and generate lessons that we can learn from.
Commitment and Sense of Nation
We are moved by a desire to contribute to the country’s development, creating more opportunities for its residents and production sectors.
Inspiration, Innovation and Creativity
We want to encourage others to share our passion for the country’s image, seeking out new perspectives and ways of working to make an impact on our scope of action.
Collaborative Spirit
Our work is generous and collaborative. We promote team work and form networks that incorporate others in order to achieve the best results.
Imagen de Chile is run by a multidisciplinary team. The foundation relies upon a highly-qualified board of directors, chaired by the Minister of Foreign Affairs and comprised of representatives from the public and private sectors, to help carry out its important role and to look for support in strategic decision-making.
MANAGING BRAND CHILE
The main responsibility of Imagen de Chile is brand management in order to boost Chile’s image and improve spontaneous appreciation of the country by non-Chileans. This is done by designing and implementing a coordinated strategy that highlights Chile’s unique and competitive identity, combining trade, economic, cultural, political and social aspects.
This strategy involves activities designed to help position the country such as marketing campaigns, trend analyses, studies, expert consulting services for stakeholders and cross-sector coordination between public and private institutions. These activities serve to build the country’s image both within and outside of Chile.
The goods and services provided by the foundation are built upon its expertise in brand management and are centered around:
Working plans that successfully bring together various public actors to spread a unified message regarding Chile that creates a competitive identity.
Designing promotional activities, creative concepts and/or communications for strategic partners or third parties that convey a sense of the country in keeping with the strategy employed by Brand Chile.
Designing activities that successfully underscore the distinctive attributes of the country.
Granting permission to incorporate the nation brand into goods, services and/or events that are consistent with defined brand characteristics.
Monitoring and analysis of how Chile is perceived in global studies and the foreign press.
Continual generation of content for official digital communities, focusing on Chile and abroad.
Content generation in official digital communities, with a focus on Chile and abroad. See
Over 500 videos pertaining to Chile on YouTube and a photograph library with more than 4,000 images of the country.
