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August 29, 2022 | Imagen de Chile

Imagen de Chile and fiiS sign alliance to promote social innovation

Imagen de Chile and fiiS sign alliance to promote social innovation | Marca Chile

One of the first collaborative actions during Climate Week in New York will be the screening of the documentary “I am the Earth. Stories from the end of the world”. The aim is to showcase a sustainable Chile with a clear call to action for climate change mitigation and ecosystem protection.

  Social innovation, sustainability and impact are the main themes addressed at the International Festival of Social Innovation (fiiS), the new strategic partner of Imagen de Chile. The festival, which began in 2013, is particularly concerned with generating social awareness on issues such as poverty, social integration, environment, animal welfare, education, inclusion and health.

“We are very proud to sign this alliance with an institution with the prestige, vocation and convergence of perspectives about the Chile we are presenting the world: an innovative country that is concerned about sustainability, and greatly worried about social issues. These are areas that are also promoted by fiiS,” stated Constanza Cea, CEO of Imagen de Chile.

FiiS was founded in 2013, when the first festival was held in Santiago. More than 650,000 people have attended the 44 festivals that they have held in 16 cities around the world to date. They have also collaborated with more than 1,200 global organizations.

“We celebrate a future that inspires us. We work a lot around the world, carrying the Chilean flag in each of the projects we’re involved in. That is why representing Chile like this is a source of great happiness and pride,” said fiiS Co-Founder and CEO Jonathan Herzfeld. “We hope to take the Chile brand around the world, promoting the issues that matter to us: social innovation, sustainability and impact. Chile has incredible places and wonderful people doing extraordinary things. That is what we want to show the world,” Mr. Herzfeld added.

Participation at Climate Week

One of the first collaborative actions with fiiS, and in conjunction with Global Citizen, will be the screening of the Imagen de Chile documentary “I am the Earth. Stories from the end of the world”. The screening will take place as a Climate Week side event held in New York in September. The documentary aims to showcase a sustainable Chile with a clear call to action for climate change mitigation and ecosystem protection.

The event will be an opportunity to carry out a series of activities aimed at promoting the Chile Brand abroad among international stakeholders and world leaders. It will also give visibility to the “Chile Creating Future” country image strategy, which seeks to show how our country is contributing to building a better future through innovation, talent and creativity.

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