Identifying major goals for this year and expanding opportunities for positioning Chile internationally are among the objectives.
The life and culture working group opened the 2022 series of Chile Creating Future working groups. Entrepreneurship and Innovation; Life and Culture; Science and Knowledge; Tourism and Sport; Business and Exporting are the topics to be addressed by the 5 groups. The purpose of this first session was to share the results of the 2022 Imagen de Chile Study in order to identify the main strengths and weaknesses in understanding key issues tied to positioning Chile in priority markets.
Furthermore, the participants in each group will have the chance to share upcoming goals and they will jointly be able to continue identifying opportunities to collaborate on positioning Chile in 2022.
“In recent years culture has taken center stage, encompassing themes ranging from product consumption to how cultured Chileans are perceived to be. Today 65% of those surveyed agree that Chile is recognized around the world for its culture, its art and its heritage. At Imagen de Chile, we want to continue working with all of you to ensure that the world knows about Chile and chooses Chile,” said Imagen de Chile executive director Constanze Cea at the opening of the working group on culture.
Those present included representatives of the Teatro A Mil Foundation, Fundación AMA, Chile’s Export Promotion Bureau ProChile, the Cultural Affairs Directorate of the Ministry of Foreign Affairs, Boragó restaurant, Chilemúsica, the Chilean Economic Development Agency (CORFO), and the GAM (Gabriela Mistral) Cultural Center.
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When you think of Chile, what is the first thing that comes to mind? Imagen de Chile identifies the concepts foreigners associate with our country