Entrepreneurs from all over the country were invited to bear the Chile seal on their products and services at the workshop “Marca Chile brand: Positioning your business through the value of its origin.”
The event is organized by the Emprende Tu Mente foundation. It seeks to connect entrepreneurs and businesses from all areas, and is a space for promoting entrepreneurship and innovation.
The Second International Entrepreneurship and Innovation Meeting, EtMday Santiago 2022, was held on December 15 and 16, organized by the Emprende Tu Mente foundation. Its aim was to bring together in one place entrepreneurs and start-ups from all areas with innovative proposals that seek to generate new and better business opportunities in different industries with companies, investors, corporate leaders and entrepreneurs.
The executive director of Emprende Tu Mente, Nicolás Bové, stated during the event that its purpose was to “introduce the leaders of the ecosystem and the organizations that are innovating in Chile and Latin America. We have a network of more than 100 partners, from universities, technology centers and accelerators, to venture capitals and family offices in Chile and abroad. This allows us to be transversal and bring together entrepreneurs from Chile and Latin America.”
Fundación Imagen de Chile was one of the institutions to take part in the event, where they invited entrepreneurs from all over Chile to carry the Marca Chile seal on their products and services. Head of Imagen de Chile’s Brand Use program, Víctor Palma, presented the “Chile Creating Future” strategy to attendees at the workshop “Marca Chile brand: Positioning your business through the value of its origin.” He also explained the benefits, application requirements and examples of the use of the Marca Chile brand.
Imagen de Chile’s Director of Strategic Partnerships, Daniela Montiel, chaired the conversation panel “Exporting innovation: How we are creating future from Chile.” The discussion focused on the current role that our country is playing in the development of sustainable industry, science and technology, as well as the promotion of Chilean talent. Endeavor, Transbank, ProChile and Women Economic Forum took part in the panel.
Prominent personalities attended this year’s edition of the event, including Leo Prieto, founder of Lemu; Karim Pichara from NotCo; Roberto Camhi from Mapcity; Rosario Navarro, director of Sonda; Joe Roberts, president and founder of School of Rock; and Federico Restrepo, serial entrepreneur.