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September 5, 2022 | Imagen de Chile

Imagen de Chile study: Bogota and Mexico City choose Chile as investment and business partner

Imagen de Chile study: Bogota and Mexico City choose Chile as investment and business partner | Marca Chile

In both cities, wine, fruit and cultural products – such as art, literature, cinema and music – are the top three most well-known Chilean products. Both cities also associate our products with good quality, craftmanship and sustainability.

The capital cities of Mexico and Colombia have a great perception of Chile when it comes to doing business. This has been demonstrated by the latest Imagen de Chile longitudinal study, which measures the perception of our country’s image in different areas. For the first time, Bogota and Mexico City were included in the study.

“One of the key areas of Imagen de Chile’s work is to assess the perception of the country abroad, to identify opportunities and measure our work. Although we usually study 12 priority markets, the rise of Chilean start-ups in markets as important as Mexico City and Bogota made us turn our gaze towards those two cities to understand how we are perceived, what our competitive advantages are and what opportunities exist,” stated Constanza Cea, CEO of Imagen de Chile.

The results of this study were exceptionally favorable. Both cities consider Chile as the country they would choose as a partner when it comes to investing and doing business, above all the other countries featured on the list (Brazil, Mexico, Argentina, Colombia, Panama, Costa Rica, Uruguay and Peru). The second country chosen by Bogota, after Chile (51%), is Mexico (46%), while the second country chosen by Mexico City to do business with, after Chile (60%), is Brazil (37%).

“The results of this study are very interesting, because both cities evaluate Chile well. They associate our products with good quality, sustainability and diversity, and they would choose us to invest and do business with,” Ms. Cea added.

In both cities, wine, fruit and cultural products – such as art, literature, cinema and music – are the top three most well-known Chilean products. Bogota mentions wine (79%), fruit (56%), cultural products (42%) and seafood (31%); while Mexico City mentions wine (67%), cultural products (27%), fruit (27%) and red meat (25%).

Wine, culture and gastronomy stood out when people in both cities were spontaneously asked: what is the first thing that comes to mind when you think of Chile? In Bogota the word “president” was most widely mentioned, while in Mexico City the words “landscapes” and “economy” had significant weight.

In both cities, people most associate Chilean products with good quality (Bogota 85% and Mexico City 69%), as well as craftsmanship, sustainability and diversity.

“It’s excellent news that both markets see us as a country with strong economic and social development within the region, characterized by great geographical diversity, tourist destinations, products such as wine, and our friendliness. Therefore, there are great opportunities. Now, analyzing by market, perhaps the Mexican market is where the greater opportunities lie. For them, Chile is less well-known and they perceive us as further away physically; but Chile offers everything they are looking for: economic stability and development, security, a variety of ecosystems, Latin quality and cultural development,” Constanza Cea concluded.

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