This Chilean start-up is revolutionizing reusable packaging

This Chilean start-up is revolutionizing reusable packaging | Marca Chile

A Chilean start-up is addressing the issue of plastic waste with smart packaging that enables people to “pay for the product, not the packaging”.

Santiago-based Algramo – which means ‘by the gram’ – is working with global consumer goods companies Unilever and Nestlé subsidiary Purina to drive what they call the refill revolution.

Through the Algramo app, users can order as much or as little product – be it laundry detergent, rice or pet food – as they need and get it delivered straight to their smart, reusable packaging at home.

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