Frequently asked questions

1. What is Imagen de Chile?
2. What is its specific role?
3. What is nation branding?
4. What is the difference between a country’s image and nation branding?
5. Why is nation branding important?
6. What is the general strategy behind Brand Chile?
7. What are the pillars of Brand Chile?
8. What role does each and every Chilean play in promoting the country’s image?