Trend Analysis

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Gastronomy and Nation Brand

The object of this study was to determine the more competitive aspects of Chilean gastronomy that could support a differentiation strategy for the nation brand, at both the international and regional levels, as well as which are consistent with current fundamental definitions of the nation brand.

For more information contact us comunicaciones@imagendechile.cl

Nation Brands Index

The NBI study measures the image of a country in relation to other countries by using comparable indicators that can be analyzed over time. The study calculates the NBI ranking as well as Familiarity and Favorability factors.

For more information contact us comunicaciones@imagendechile.cl

Astronomy and Nation Brand

The purpose of this study was to learn about and measure the most competitive facets of astronomy that could support a differentiation strategy for Brand Chile, at both the international and regional levels, as well as determine which are consistent with the current positioning strategy for the nation brand.

For more information contact us comunicaciones@imagendechile.cl

Chilean Identity

The goal was to discover which main elements the general public associates with the Chilean identity and to pinpoint those attributes that are essential to sustaining the message for Brand Chile.

For more information contact us comunicaciones@imagendechile.cl

Sports and Nation Brand

The Sports and Nation Brand study sought to outline an institutional stance on ways to involve sports in communication and promotional strategies tied to the nation brand.

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Imagen de Chile Study in Brazil

The objective of this series of studies is to analyze the nation brand in order to identify opportunities for strengthening Chilean promotional strategies directed at global audiences.

For more information contact us comunicaciones@imagendechile.cl

Imagen de Chile Study in Colombia

The objective of this series of studies is to analyze the nation brand in order to identify opportunities for strengthening Chilean promotional strategies directed at global audiences.

For more information contact us comunicaciones@imagendechile.cl

Imagen de Chile Study in Mexico

The objective of this series of studies is to analyze the nation brand in order to identify opportunities for strengthening Chilean promotional strategies directed at global audiences.

For more information contact us comunicaciones@imagendechile.cl

Imagen de Chile Study in China

The objective of this series of studies is to analyze the nation brand in order to identify opportunities for strengthening Chilean promotional strategies directed at global audiences.

For more information contact us comunicaciones@imagendechile.cl

Imagen de Chile Study in ASEAN

The objective of this series of studies is to analyze the nation brand in order to identify opportunities for strengthening Chilean promotional strategies directed at global audiences.

For more information contact us comunicaciones@imagendechile.cl